Canon Speedlite 470 EX-AI

About the product

- World's first flash equipped with an Ai bounce function.

- A assist beam emission in low-light scenes, charge indicated in LCD panel. 

- Flash exposure adjustment range of &plasmin.

- 3 Stops in 1/3 or 1/2 step, broad bounce angle range of 0 120° upwards.

- 180° to the left and to the right, optical mode for Off-Camera triggering.  

Best video reviews

World's First Flash Equipped with Auto Intelligent Bounce

Simplify and streamline your flash photography with the Speedlite 470EX-AI! Its AI (Auto Intelligent) Bounce function means it can select and maintain the ideal bounce flash angle and settings, automatically swiveling the flash head into place to help easily and properly illuminate your subject.

Capture the Beauty of Bounce Flash Photography

Featuring an incredible AI Bounce function, the Speedlite 470EX-AI can calculate and maintain the optimal bounce angle, then move itself into place for beautiful and natural photography.

The Limits of No Flash and Built-in Flash

If you use only available lighting without a built-in flash, a photo may result in high noise & poor skin tone. However, even a camera's built-in flash can produce harsh shadows behind the subject 

Simplifying Bounce Flash Photography

Bounce flash photography can be challenging, as mistakes can produce poor lighting balance. The Speedlite 470EX-AI makes it easy by using AI Bounce to automatically select the ideal bounce angle.

Easy Calculations with Automatic Measurement

The Speedlite 470EX-AI works by automatically measuring the distance to the subject, then turning the flash head up to calculate the distance to the ceiling. Using AI Bounce, the Speedlite 470EX-AI will then automatically position itself for the optimal bounce angle.

Master Bounce Flash Photography with Ease

AI.B Full-auto mode helps make bounce flash photography fast and easy by automatically creating a brilliant light source for the situation at hand and moving itself into an ideal position.

Push Your Bounce Flash Creativity Further

For seasoned flash photographers, the AI.B Semi-auto mode can maintain the specified bounce angle when the camera's orientation is changed, letting you focus on your subject and composition without having to adjust the flash settings.

An All-around Flash Performer

In addition to its ground-breaking AI Bounce feature, the Speedlite 470EX-AI is a remarkably agile and high-performing flash equipped with many powerful features for versatile flash photography. Boasting power and flexibility in a compact and lightweight form, the Speedlite 470EX-AI has a guide number of 47  and a broad flash distribution range of 24 - 105 mm.

AF Assist Beam for Low-light Focusing

Achieve sharp focus, even in low-light or low-contrast scenes. Choose between an infrared beam for discreet, precise focus or the intermittent flash system to illuminate the entire picture area. The Speedlite 470EX-AI has a flexible and wide bounce angle range of up to 120° upward and 180° horizontally. With AI Bounce, angles in this range can be maintained regardless of camera orientation.

Item Weight

13.6 oz (385 g)

Product Dimensions 

2.94 x 5.13 x 4.14  inches (74.6 x 130.4 x 105.1mm)


Focal length coverage
24-105 mm
4 x AA batteries
Minimum recycling time
Approx. 5.5 sec
Mounting foot material
Flash head movement
Number of AF points supported
1 - 19 (28 mm or longer focal length)
Custom Functions
10 (24 options) + 9 personal functions


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